About Us

North Bay Local: Your Key to Local Discounts and Thrilling Deals

Uniting Community and Savings in Northern California

Are you searching for the best deals and discounts in Northern California? Look no further than North Bay Local Saving Magazine! We are dedicated to connecting local businesses with savvy shoppers like you, fostering a thriving community while helping you save big on your favorite products and services.

Our mission goes beyond providing fantastic deals; we strive to empower local businesses and enrich the community. By featuring a diverse range of enterprises, from family-owned gems to cutting-edge startups, we showcase the true essence of Northern California. Supporting these businesses through our platform helps sustain the local economy and creates a vibrant community for everyone to enjoy.

Why Choose Direct Mail Advertising with North Bay Local?

In today’s digital age, direct mail marketing continues to prove its value and reliability, offering unique advantages over digital advertising. Discover the compelling statistics that highlight the effectiveness of direct mail, demonstrating how North Bay Local can help your business grow:

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Unlock Higher Open Rates

Up to 90% of direct mail pieces are opened by recipients, compared to only 20-30% of email opens. This means that your message is more likely to capture the attention of potential customers when delivered through the trusted medium of direct mail (DMN).

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Engage Daily Readers

An impressive 81% of people read or scan their mail daily, emphasizing the consistent engagement that direct mail enjoys. By leveraging North Bay Local’s direct mail advertising, your brand has the opportunity to be seen and considered by consumers on a regular basis (2010 USPS Household Diary Study).

Stand Out in the Mailbox

With households receiving an average of only two direct mail pieces per day, compared to a staggering 157 emails, direct mail offers a less cluttered advertising space. By utilizing North Bay Local’s direct mail solutions, your message can grab attention and make a lasting impact (USPS Marketer’s Guide).

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Appeal to the Younger Audience

Contrary to popular belief, direct mail resonates with younger generations as well. A notable 36% of individuals under the age of 30 look forward to checking their mailboxes every day, showcasing their interest and engagement with direct mail marketing (Gallup).

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Preferred Channel for Unsolicited Offers

70% of consumers prefer traditional mail when it comes to receiving unsolicited offers, highlighting the significance of direct mail in capturing attention and driving response rates (Direct Marketing Association).

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Enhanced Usefulness and Trustworthiness

An impressive 79% of consumers find reading mail more useful than going online, emphasizing the tangible and reliable nature of direct mail. Additionally, 82% of millennials consider messages printed on paper as more trustworthy than digital alternatives (USPS Household Diary Study, 5 Myths About Millennials and Mail).

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Enjoyed by the Y Generation

Direct mail holds its appeal even among the Y generation, with 92% expressing their enjoyment in reading print marketing more than digital ads (Gallup poll).

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Trustworthy

82% of millennials view messages printed on paper as more trustworthy than digital (5 Myths About Millennials and Mail)

 

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